🍸 Behind the Counter: Rachael Ray & Staple Gin Take Tribeca
On June 28th, the Food Network’s beloved chef Rachael Ray brought her spirits-savvy personality to Broadway Spirits. She hosted an in-store signing event to celebrate Staple Gin, her artisanal gin crafted in Upstate New York.
Over the course of two hours, around 50 guests came through to:
- Meet, chat, and share stories with Rachael
- Learn what makes this gin extra special
- Purchase and get their bottles personally signed
Rachael’s warmth and openness made the event feel like a friendly kitchen gathering—not just a store signing.
🌄 What Is Staple Gin?
Staple Gin is a small-batch, craft gin made from botanicals native to Upstate New York. Rachael Ray, known for her home-cook spirit, created this gin to reflect the region’s natural flavors—bold, fresh, and intriguingly complex.
Key features include:
- Local botanicals sourced from New York farms
- A perfect balance of citrus, forest herbs, and subtle spice
- A smooth, drinkable finish that’s ideal for cocktails or sipping neat
💬 Why Guests Fell in Love with Rachael (and the Gin)
- Personal connection: Every guest got to speak one-on-one with Rachael—she thanked them for coming, asked about their favorite drinks, and even offered style tips.
- Warm energy: Photos and stories shared on social media lit up with praise for how receptive and loving she was to each visitor.
- Memorable experience: From the first sip of Staple Gin to the final autograph, this felt like an event with a friend—not just a celebrity.
🎯 The Power of Events Like This
While the spotlight was on Rachael Ray and Staple Gin, guests left with more than a signed bottle:
- A personal connection to the chef
- Knowledge about a locally crafted spirit
- Memories that turned first-time sippers into loyal fans
🛍️ Want to Try Staple Gin?
Staple Gin is available now at Broadway Spirits. Swing by to:
- Taste the fresh Upstate New York flavor
- Pick up a signed edition (limited supply)
- Learn firsthand what makes it perfect for cocktails like the classic Gin & Tonic or creative spirit-forward drinks
📍 299 Broadway, NYC
⏰ Open daily — tastings and special events happen weekly
