Cutwater Spirits is on fire this summer—and for good reason. Our shelves are nearly empty, and it’s not just because fans can’t get enough of the taste. Here’s why Cutwater is the canning cocktail brand taking over right now:
1. A True RTD Powerhouse
Cutwater is currently the #2 spirits-based RTD brand in the U.S., with over 3 million cases sold in 2023 and a 14.5% year-over-year growth. The brand continues to outperform most in a crowded market.
2. Sales are Soaring
2025 is looking even brighter—Cutwater has reported a 22% boost in sales in Q1 of 2025, outpacing average industry performance and signaling strong seasonal momentum.
3. Seasonal Flavors Driving Demand
Fresh-for-summer releases like Spicy Mango Margarita and Gin Collins are fueling buzz. The spicy-yet-sweet margarita and crisp gin twist are creating excitement for hot-weather sipping. Plus, the beloved Lemon Drop Martini has gone national after a successful pilot.
4. Game-Day Glue: Yankees Connection
It’s no coincidence these RTDs resonate with Yankees fans. Cutwater expanded into MLB territory with co-branded cans, including a New York Yankees design, and a strong ballpark presence. That visibility plus the fun “Open the bar, Yankees fans” messaging might just be helping sales surge.
5. What’s Fueling the Craze?
- Convenience and Quality: No mixing needed—just grab and sip.
- Bold, refreshing flavors that stand out from simple seltzer options.
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Never-ending innovation—they’re listening to fans and delivering new delights.
Final Take
With new releases, stadium partnerships, and a perfect mix of trendiness and taste, it’s no wonder Cutwater is this season’s runaway RTD winner. Stop by while you still can—because these cans aren’t likely to stay on the racks for long.
