PATRON XO CAFE

Since its launch in 1992, tequila brand Patrón’s XO Cafe coffee liqueur drink has been a staple of many drinks cabinets. The industry was left scratching its figurative head in late 2021 when Patrón discontinued its much-loved XO Café expression. The coffee liqueur had become a popular shot among the global bar trade, so when the news broke of its redundancy it made headlines in both trade and consumer titles. 

One of the theories behind Patrón XO Café’s discontinuation is the slender profit margins under which it was operating. When you take Patrón’s existing premium blanco tequila and blend it with other ingredients before selling it at a lower price point it’s easy to understand these difficulties, although other brands appear to be maintaining strong margins. 

Patrón’s president and chief operating officer Mauricio Vergara told The Grocer the Patrón brand wanted to focus “on growing and protecting production and supply of our core super and ultra-premium tequilas”.

These ranges include: Patrón Silver, Gran Patrón Platinum and Patrón Añejo, which he said needed to be Patrón’s “top priority”.

Tasting Notes:

Extraordinary blend of ultra premium tequila and the natural essence of the finest coffee. The taste is dry, not too sweet. The high proof brings out the flavor of the coffee essence and the ultra premium tequila. Excellent for sipping or in cocktails.

Combines Patrón tequila with the natural essence of Arabica coffee.