We’re excited to welcome Spritz Society to Broadway Spirits—a refreshing lineup of sparkling, wine-based ready-to-drink cocktails brought to life by creative influencers and taste-first innovation.
Founders with Flavor
Spritz Society was born from the collaborative efforts of influencer entrepreneurs: Ben Soffer (aka @boywithnojob), Claudia Oshry (@girlwithnojob), and Jackie Oshry, along with Zach Weinreb and Jake Lewin. They envisioned a beverage that was as delicious as it was authentic—built around community feedback and premium ingredients rather than hype.
Ben Soffer played a central role in crafting Spritz Society’s brand strategy—engaging his massive social media following to inform flavor development, packaging, and messaging. His approach transformed the brand from a digital concept to a retail success.
Flavor Lineup That Speaks Volumes
Spritz Society offers four standout flavors, each crafted with minimal ingredients (including real white wine):
- Pink Lemonade – A collaboration with Lauryn Bosstick (The Skinny Confidential), with strawberry, rose, and lemon notes that mimic summer in a can .
- Lemon Iced Tea – Created with Craig Conover of Southern Charm, this bubbly twist on a classic features black tea and lemon. At 4.5% ABV, 120 calories, and 5g of sugar, it’s a light and flavorful refresher. .
- Pickle – A viral breakout with Claussen Pickles. Part April Fool’s joke, part fan favorite, this tangy spritz will launch in retail in early 2025. .
- Peach – Juicy, vibrant, and bright—this flavor has been a fan favorite since its 2022 launch .
Why It Resonates
Spritz Society isn’t about trend-chasing—it’s about taste and authenticity. The founders used their listener and follower communities to guide every decision, from flavor to design. That connection turned fans into loyal customers, helping the brand scale into national retailers super quickly.
